ESOA, Naples Chapter, proudly welcomes our guest speaker April Kettelle, President & CEO of Automated Shading and Lighting Control, who will be sharing her insights and experiences on Getting Comfortable with Continuous Improvement.
April is one of the top entrepreneurs in Naples and the US, and knows that systems and processes are integral to growth and profitability. She is a no-nonsense business leader who will share some of the lessons that helped her build a solid infrastructure and a company that is at the top its field in shading and lighting solutions for homes and businesses.
April is an enthusiastic supporter of ESOA and the Hatchlings Scholarship Fund, and is the Presenting and Title Sponsor of the EPIC Encounter.April began to develop Automated Shading & Lighting Control in June 2003. With a vision for growth in an industry known to many as small and unsophisticated, she identified solutions for integrating window shading with the new home automation trends and become a pioneer in shade automation.
In 2011, April introduced lighting control products as an additional offering to ASI’s clientele. This was the perfect marriage of product lines, highlighting the importance of full integration of natural daylight control (shading systems) with artificial electric light (lighting control). By providing both systems, ASI was able to be a sole-source of service to ASI’s clientele for quality programming and control-focused designs.
April has a diverse background in sales and marketing and business management and she developed her entrepreneurial skill set in market research and development, process improvement and client relations. In addition, she is personally certified in the design and technical integration of the many shade and lighting control systems executed by the company.
As the CEO of ASI, April accelerated growth and profitability by implementing processes that achieve more in less time with significantly fewer errors. The results have been dramatic with replicating a solid infrastructure for growth into 4 markets nationwide. Her ability to turn an old-fashioned, analogue business into a modern, technology-driven operation has powered this transition.
Headquartered in Naples, Florida with offices throughout the U.S., ASI is an industry leader and continues to thrive under April’s leadership.